Fundraising Regulator appoints Syrenis to deliver FPS

first_img Tagged with: Fundraising Preference Service Fundraising Regulator Melanie May | 27 January 2017 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis6 The Fundraising Regulator has announced that it has chosen Syrenis Ltd to provide the database and telephone service for the Fundraising Preference Service.Syrenis beat five other firms in a competitive tender process to win the business. The Regulator appointed Syrenis due to its existing The Preference Centre product, which will be built upon for FPS, as well as the firm’s previous experience of working with call centres, and the level of cyber-security built into its products.Syrenis will begin work immediately on developing FPS, with the service scheduled to go live to the public in the early summer.Stephen Dunmore, chief executive, Fundraising Regulator, said:“We are delighted to be working with Syrenis, who impressed us with their proposal for the Fundraising Preference Service. It is essential that the service operates as smoothly and securely as possible, which is why Syrenis is the perfect fit. Their commitment to flexibility will also be an asset as the product develops prior to launch.“FPS will help individuals take control of their communication with charities. It is a vital step in rebuilding trust between the public and the sector, although it is not the only answer and more will need to be done to ensure that charity fundraising is carried out to the highest standards.”Nicky Watson, CEO, Syrenis, said: Advertisement  78 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis6center_img “We welcome the opportunity to work with the Fundraising Regulator and to deliver this important service. We look forward to developing and launching the service over the coming months.”The Fundraising Regulator published its plans for the FPS in December, stating that it would not be a single ‘reset button’ as had been feared, but would enable individuals to opt out of receiving communications from specific charities. It said then that it was in discussions with a number of potential suppliers.  77 total views,  1 views today About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. Fundraising Regulator appoints Syrenis to deliver FPSlast_img read more

Find out how German Railways sold 2 million tickets with a great digital campaign

first_imgPrema podacima Njemačke željeznice, 72% Nijemaca za praznike tijekom ljetnih praznika putuje u inozemstvo. Kako da ih “natjeramo” da putuju unutar Njemačke? After a great example from German Railways through two examples see how  French National Railway (SNCF) tells a story in tourism and how to send a strong message in a different and effective way and get attention in the forest of the same and classic campaigns. So with a special algorithm and automated video ads in collaboration with GettyImages they were able to find similar photos of global destinations, especially those often used on Instagram, and compare them with similar photos from Germany. Then, with skillful play, they showed a comparison of the cheapest price of a plane flight in real time from their location to the travel destinations they are interested in. On the other hand, the pictures compared the price of a train trip to a similar destination in Germany. The big challenge was to bring the whole drip into line with GDPR rules, which they managed to do in direct communication with Facebook. The campaign used the social networks Facebook and Instagram where they tagged people who are interested in travel and who travel often. It is interesting how, thanks to technology and big data data from Facebook, they achieved that everything is automated, and special softwear showed in real time the real cheapest price of the plane’s flight to the mentioned destinations. Thus, as part of the campaign, German Railways used photos of picturesque German locations that are similar or that are mirrored with well-known and popular foreign tourist destinations, and compared destinations with real travel prices. All with the aim of encouraging Germans to vacation in their homeland. During the first 13 days of the campaign, they generated over 750 unique ads, which they targeted to the target group via Instagram and Facebook. Also, through geo-tagging on Google search engine they placed the same video ads updated with prices in real time. Social media is a source of inspiration for travelers, but the ability to fill social media feeds with better quality photos, because the same survey found that 31% of participants believe that posting travel photos is just as important as the vacation itself. The result of the campaign was impressive. According to Ogilvy Germany, the campaign generated nearly 10.000 unique personalized images that resulted in the sale of two million train tickets, or an increase in revenue of as much as 24%. It is interesting how the campaign raised a lot of attention among Germans, because they were surprised by all the beauties they have in their country, and they themselves looked for pictures of landscapes from Germany. HOW TO SELL A STORY AND ENCOURAGE TRAIN TRAVEL? THE FRENCH NATIONAL RAILWAY KNOWS THE RIGHT FORMULA To je bio zadatak postavljen pred marketinšku agenciju Ogilvy Njemačka od strane Njemačke željeznice ( Deutsche Bahn ). Rezultat je bila odlična digitalna kampanja – No Need to Fly – Around the World in Germany. Of course, nothing is accidental. Research on how social media affects tourism, London currency exchange companies WeSwap, found that 37% of the younger population (18 to 34 years old) both social networks directly influence the choice of vacation spot. The target group was young people who want to travel and explore their next trips, and this was the first independent digital campaign of the DB, without the involvement of other media, such as print or billboards. RELATED NEWS: Kao recimo na primjeru Dortumund – Kanada gdje su usporedili slične slike i usporedili cijene. Tako let avionom iz Dortmunda do Canade iznosi 1.400 eura, dok je sličan doživljaj dostupan i u Bavarskoj – i to za samo 19 eura. The psychology behind the whole story is also interesting, namely the campaign provided people with a fun and picturesque vacation that their friends envy, we still live in the Instagram world when we talk about younger audiences, and at the same time allow them to save money and time. ECOLOGY AND SUSTAINABILITY AS A TREND TO BECOME AN IMPERATIVE last_img read more

‘Science is Magic!’ Summer Program

first_imgAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThisA magical program is set to take place this summer. Science is Magic, and the Alpena Public Library is going to show you how!Through the NASA @ My Library initiative, the library will host a program this summer called Science is Magic! It’s a five series program that will focus on science and space.The program will consist of learning about the chemistry in stars, the vacuum of space, NASA, the viewing of a space movie, and finally a showing of the eclipse. To add to the magic, after each session guests will receive a free ticket for the planetarium show at Besser Museum.The science is magic program is for children ages 12–18.The program will begin on June 20th and conclude august 21st with an all ages eclipse viewing party. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThisContinue ReadingPrevious Advise MI Program Helps Local StudentsNext ‘Outstanding Older Citizen of the Year’ Goes to Mr. Jim Mottlast_img read more