Marija Šćulac Domac, Croatian Chamber of Commerce: Today’s hotel guest is looking for an experience of value-added accommodation with a reduced ecological footprint

first_imgThe latest trends in “green tourism” in the hotel industry, ways it contributes to attracting and retaining tourists and the role and benefits of energy efficiency measures and environmental certificates were the topic of yesterday’s conference “Green hotels – new standards of safety, comfort and health”, held at the Croatian Chamber of Commerce , which was attended by representatives of hotels, designers, investors and representatives of professional associations. In the introductory part, the organizers presented the solutions for the renovation, noting the importance of deep energy renovation and short deadlines for return on investment. The current Call for Financing Energy Efficiency Measures and the Use of Renewable Energy Sources of the Ministry of Environmental Protection and Energy was also presented, as well as the available ways of certifying “green hotels”. One of the important instruments of environmental protection that clearly communicates such compliance with high environmental standards is the EU Ecolabel. There are currently 681 such hotels and camps in Europe, but there is no accommodation capacity with this label in Croatia yet. “On the one hand, such trends are a consequence of the state of the environment and resources on a global level and the growing awareness of companies to truly be part of the local community in which they operate. On the other hand, especially in the case of tourism, it is about awareness of a new type of consumer. Today’s hotel guest has higher requirements and different priorities. For his money, he seeks the experience of value-added accommodation with a reduced environmental footprint, “Said the director of the Sector for Energy and Environmental Protection of the Croatian Chamber of Commerce, Marija Šćulac Domac.”Sustainable tourism in practice is making a profit while protecting heritage and caring for the common good, especially in the context of the local community. This also means that the environmental responsibility of service providers contributes to the desirability of the destination in the eyes of tourists. Unfortunately, in Croatia we are lagging behind these trends, which have been present in other countries for some time,”Said Hrvoje Carić from the Institute of Tourism, at the beginning of the second part of the conference program presenting the challenges of sustainable (green) tourism, adding that in terms of sustainability quality assurance systems have stronger credibility in the market systems and certificates with independent verification. “With this conference, we pointed out the importance of developing awareness of environmental protection and the development of green tourism focused on people and nature. Energy efficiency in the background of these guidelines accelerates the achievement of green goals because the application of energy efficiency measures, supported by EU subsidies, affects hotel tourism in two ways: we reduce energy consumption, but also significantly increase hotel profitability in pre-season and post-season when we need it most . These measures increase the safety, health and comfort of guests in the hotel., “Said Kemal Lojo from Danfoss doo”It is important to point out that green building is a much broader concept than energy efficiency – it includes the use of sustainable materials and awareness of the impact of infrastructure on human health. All this must be taken into account equally during the construction, maintenance or renovation of the facility”, Said Dean Smolar from the Croatian Council for Green Building.Related news: ABOUT 50 HOTELS IN THE “GREEN” HOTEL PROJECT – SUSTAINABLE HOTEL & SPA BY UPUHHlast_img read more