South African wine consumers on the rise

first_imgTraditional stereotypes about wine inSouth Africa are fading as a newgeneration of black wine connoisseursand producers enter the wine scene.(Image: Soweto Wine Festival) Thandi Wines was established as astand-alone wine company inOctober 2009.(Image: Thandi Wines) MEDIA CONTACTS • Matome Mbatha Wines of South Africa+27 21 883 3860RELATED ARTICLES• Hermanus wine route re-launched • SA wine farms invest in biodiversity • SA, France toast to wine exchange • SA’s first wine tourism exhibition • Transforming SA’s wine industry Wilma den HartighTraditional stereotypes about wine in South Africa are fading as a new generation of black wine connoisseurs and producers enters the wine scene.South Africa’s wine industry is viewed as one of the most progressive and successful of many wine-producing countries.The industry’s transformation efforts have been successful and new wine consumption trends point to a new group of emerging wine consumers.This is good news for the industry as it shows the image of wine in South Africa is changing.Changing consumer profileMatome Mbatha, Wines of South Africa (Wosa) market manager for Africa and the Americas, says that the industry has noticed a shift in the profile of local wine consumers.“There has been a great interest in wine from the black community,” Mbatha says.He says that South Africa’s growing black middle class is one of the reasons for the change in wine consumption trends. “These people seek and love fine things in life and wine, as a lifestyle product, resonates well with that need.”The availability of easy-to-drink wines has also helped to grow a more diverse consumer base.“Many black wine drinkers start to appreciate wine on a casual basis and gradually upgrade to more serious wine once they gain confidence in their wine knowledge,” he says.Wine festivals also play an important role in making wine more accessible and debunking the myth that drinking wine is a highbrow affair. At wine festivals, people who would ordinarily not drink the beverage have an opportunity to sample a wide variety of wine styles.An event such as the Soweto Wine Festival, now in its seventh year, is helping to cultivate an appreciation for wine.Last year’s Soweto Wine Festival attracted more than 8 000 visitors.Benefits of a wider consumer baseCharlaine Opperman, author of a 2010 report that investigates the marketing of South African wine to the country’s emerging black market, says the industry and economy stands to benefit from this growing consumer group.“If wine producers can sell their products to the emerging black market of South Africa, and create a strong and loyal customer base, the implications are astronomical,” she says in the report, which was written as part of her MBA degree at Stellenbosch University.Wine companies that can promote their brands to the black middle class group stand to benefit from an increased market share with more profit and a wider spread of products in the domestic market.Opperman says that another positive implication could be job creation. Companies would have to expand their production facilities, create new distribution channels and employ marketing agents to focus on the new market segment.“Bigger profits for the wine industry could lead to new innovations and better production facilities that will influence the industry positively,” she says in the report.Transformation success storiesTransformation of the wine industry has brought about significant changes to ownership of wine brands and farms.Mbatha says that Wosa has noted an increase in the percentage of black-owned wine businesses and wine brands.Thandi Wines and Sizanani are two examples of successful transformation projects in the wine industry.Thandi Wines became a ground-breaker in the local wine industry when it was established as a stand-alone wine company in October 2009.It is South Africa’s first agricultural Black Economic Empowerment (BEE) project. The company is owned by 250 farm worker families who hold 55% shares in the company.The Thandi community also holds farm land ownership over three farms, ranging between 50% to 100% shareholding. According to Thandi Wines, it is very rare in the South African wine industry for a BEE group of this size to own both land and have shares in the business.It is also the country’s biggest black-owned wine exporting company, as well as the first wine brand to receive Fairtrade accreditation.Sizanani Wines, the empowerment company set up by Bellevue Estate, is now 100% owned by the workers at Bellevue. Sizanani’s MD Randall Peceur says the empowerment of farm workers is the main focus of the company.“Before, workers would work all day in the vineyards and the winery but had no knowledge of what their future would hold for them,” Peceur says. “With this project they have a tangible link to their future, and more importantly, to the future of their children.”Sizanani Wines has had export success and the company has secured a contract to supply its label Chenin and Pinotage to UK supermarket chain Morrisons.South Africa’s wine industry growingTransformation in the local wine industry is far from over, and the potential of the domestic market is still very much untapped.According to 2010 figures, South Africa ranks eighth in overall volume production of wine. South African wine is also the fastest growing in the new world wine category in most Canadian markets.“South Africa has gained popularity in this market especially after the 2010 Fifa World Cup,” Mbatha says.According to Opperman, South Africa is classified in international wine circles as one of the ‘new world’ wine producers, along with Australia, New Zealand, Chile, Argentina and the US.There are just over 100 000 hectares of wine varietals under cultivation in South Africa. White varieties comprise 56.2% of the national vineyard and reds, 43.8%.last_img read more

OMG. Geo-Tweens. #YOLO

first_img SharePrint Related It’s all about how you look (on the internet…)For tweens, the world suddenly opens up on many levels: They can take the bus to their friend’s house by themselves. A group of them can see a movie together without grownups in the next row. They start to discover interests and hobbies through their friends, and not because their parents tell them it’s for their own good. For those who may not know, “tweens” are young men and women between the ages of 10-12 years old. They are in-between being a kid and being a teenager.So what do you do with a tween who won’t ever put down their smartphone besides take it away from them? How about an activity that gets everyone outside, interacting with the world, and includes a smartphone? Yep, you guessed it: geocaching.Maxine, Rebecca, Oscar, and Clover search for GCHEGW with the Seattle cityscape in the background.My daughter Maxine, her friends Rebecca and Oscar are all in 7th grade. A few weeks ago on a typical Seattle day – overcast, with intermittent drizzle and sun breaks – we went geocaching. We brought our trusty dog Clover along for the ride.We started our journey in West Seattle when we found a clever geocache on tree-lined street in an adorable neighborhood. Then we went to a hillside park with an amazing view of the Seattle skyline. That one was tricky and we spent a lot of time looking for it with our dog sniffing everywhere. But finally there was that “A-ha!” moment, and we found it!Then we decided to hit some of the best caches in Seattle: The HQ GeoTour. We all know how physically challenging Geocaching can be, and certainly I didn’t want these kids to wilt on me, so we hit the Geocaching HQ kitchen first (working at Geocaching HQ certainly has its perks). Their bottomless metabolisms tore through chips, soda, Cup Noodles, candy, more chips, more Cup Noodles and more candy. [Special shout-out to HQ-er Maria for keeping us all carb-ed up and ready to roll.]GC2AD97 – HQGt: Chairy TreeOnce we logged the Geocaching Headquarters geocache, we hit the streets hitting all that top spots in Fremont: Within Reach, Chairy Tree, A Bedazzling View, De Libertas Quirkas, Fremont Library, Toll Droppings, Ode to the Golgafrinchan Phone Workers, Beneath Aurora, and finally Geo Post Office.The Fremont Troll is a beloved Seattle Landmark and part of the Geocaching HQ GeoTour.We all had a great time spending time together, but we were hanging out with a purpose. We all learned something, too:Maxine learned she was actually instinctually skilled at geocaching.Oscar learned that he really wanted to work at Geocaching so he could eat Cup Noodles anytime he wanted.Rebecca learned that she actually could be the first to find a geocache if it was a under a really big rock and everyone stayed let her find it.I learned (from Oscar) how to solve for coordinates on a Multi-Cache and add waypoints to my app.Clover learned that a fun day of geocaching makes for a very happy evening of nappingIt was a good day. No, it was a wonderful day.What advice do you have for geocaching with your kids, tweens, or teens? Tell us in the comments below! Share with your Friends:Morelast_img read more

‘Attacked’ for sporting tricolour, did model Gehna Vashisht plan it for publicity?

first_imgA model and an aspiring Bollywood actor Gehna Vashisht was assaulted in Mumbai by some unknown social activists as she allegedly teamed up her bikini top with a tricolour wrapped around her waist.However, the incident that took place on Monday has now got a shocking twist as it turns out that the entire sequence was staged and the protesting activists were allegedly paid to attack Gehna.On the day of the supposed attack on Gehna, her publicist rounded up a few people loitering outside Oshiwara police station, including a woman identified as Shantabai Pawar, who lustily protested and even threw a few stones for a payment of Rs 300 for 5 minutes.The visuals accessed by Headlines Today show Shantabai and another man giving direction to the gathered crowd. Gehna’s car comes into view but zooms away as there were not enough people yet. The woman was heard talking to the man, who asks the starlet to come back a few minutes later when more protesters arrive.The group then composes itself. Gehna’s car returns to the spot a few minutes later and stops in front of the protestors without anybody obstructing its path. On cue, the protestors start hurling stones at the car. One man who breaks the rear windshield instinctively smacks his forehead in regret.Gehna, instead of staying put and driving away, which should have been her natural response had the attack been real, got out to meet the group.Shantabai then stepped forward and hectored her for violating the dignity of the national flag. After a while, Gehna got back into her car, making a show of wiping the blood from her chin where the stone had grazed her.Earlier, the little-known model had done a photo-shoot wearing a bikini and the national flag wrapped around her waist.The question now comes is who did Gehna shoot for. Was it meant from the beginning to be a publicity stunt? It could be mentioned that the donning of the national flag as a piece of clothing is punishable under Prevention of Insult to National Honour Act of 1971.advertisementlast_img read more

PM Calls On World Leaders to Commit to Consolidation of Peaceful Coalitions

center_img Prime Minister, the Most Hon. Andrew Holness, has called on world leaders to “commit to the consolidation of peaceful coalitions”.“What better occasion than this Summit to do just that,” the Prime Minister told the world leaders, as he delivered Jamaica’s Statement to a United Nations (UN) Nelson Mandela Peace Summit, held today (September 24), at the UN Headquarters in New York, to mark the centenary of Mr. Mandela’s birth.“Let that be our legacy in his honour,” the Prime Minister emphasised.Mr. Holness underscored the forum’s importance and timeliness, “at a time of heightened global concern about hostility and conflict within some of our societies”.He stressed the relevance of the Summit’s focus – Global Peace – especially “with some regimes focused on the use of might, rather than the protection of right”.“The centenary of Nelson Mandela’s birth provides space for us, as world leaders, to affirm the need for healthy and meaningful dialogue to engender peace, reconciliation and communal accord, principles that Mandela would very much wish us to promote on this occasion,” the Prime Minister said.Mr. Holness said these goals are not easily achieved without significant sacrifice from leaders, pointing out that “no one understood this more than Nelson Mandela”.He noted that Nelson Mandela understood, throughout his long walk to freedom, that full freedom could only be achieved if he left bitterness behind.Mr. Holness also used the occasion to underscore Jamaica’s proud and strong leadership role in driving efforts to dismantle the apartheid system in South Africa. “We were the first country in the Western Hemisphere and second in the world, along with India, to ban trade and travel with the racist regime,” he added.The Prime Minister is in New York leading Jamaica’s delegation to the 73rd session of the UN General Assembly, where he will deliver Jamaica’s Policy Statement on Thursday (September 27).Accompanying the Prime Minister is Minister of Foreign Affairs and Foreign Trade, Senator the Hon. Kamina Johnson Smith.last_img read more