What’s Up With WhatsApp: Big Growth, Big Questions

first_imgWhat it Takes to Build a Highly Secure FinTech … Related Posts brian proffitt Tags:#messaging#whatsapp Why IoT Apps are Eating Device Interfacescenter_img Role of Mobile App Analytics In-App Engagement WhatsApp CEO Jan Koum is claiming that his company’s popular messaging app has more monthly users than Twitter and conveys more messages than Facebook.At the D: Dive Into Mobile conference Tuesday, Koum told attendees that WhatsApp currently processes eight billion inbound and 12 billion outbound messages… daily. If these stats are accurate, WhatsApp’s traffic is twice as high as Facebook’s estimated 10 billion messages per day. Koum also claimed that WhatsApp had more than Twitter’s estimated 200 million users per month, though he didn’t go into detail.In a lot of ways, this success makes sense. First, WhatsApp is pretty much the most-used platform-independent messaging app, sitting on a variety of mobile platforms. Having a communication platform that can chat indiscriminately between iOS, Android and BlackBerry users is definitely going to attract a lot of interest.The cost doesn’t hurt, either. The app itself is free on Android, with unlimited service for free the first year. After that, it’s $0.99/year for the service, which is still unlimited. iOS users have to plunk down the 99 cents for their app up front.Defining SuccessKoum’s comparison to Twitter is interesting, but it’s really just apples and oranges, since Twitter has never really taken off as a real-time two-way messaging service. It’s more of a broadcast-something-and-sometimes-have-brief-interactions service.The Facebook comparison, though, is far more interesting. Facebook Messenger is a perfect gateway mobile app, one of the better ways to get users engaged with Facebook on mobile devices. If WhatsApp is eclipsing Facebook, that’s a lot of traffic Facebook is missing.Is WhatsApp really on top? There are other cross-platform messaging services, notably Skype and Google Talk. Skype seems to be enjoying a very nice growth rate with voice-over-Internet traffic, but it is not clear how the Microsoft-owned service’s text-based messaging traffic is faring.Google Talk is well-integrated with Android and other platforms, too, but Google’s whole messaging system may be undergoing a unification with the hush-hush Babel Project. So, we’ll have to wait and see what will come of that, if anything.(Check out The Anti-SMS: Kik Texting App Adds Image/Video Sharing.)Then there are independent services like Kik that directly compete with WhatsApp, some offering the ability to share such things as video and sketches in addition to text.Signs On The HorizonWhatsApp’s success has been noticed, too. Last winter, the company was the subject of possible acquisition rumors by Facebook and Google. The company denied those rumors, but there’s still a lot of interest in such an acquisition, since the instant-growth of that kind of messaging traffic would be a very nice boost for either company.(See WhatsApp Denies Facebook Deal Rumor – But It Still Makes Sense.)Ultimately, that could be a mistake, since if WhatsApp users wanted to use Facebook or Google to communicate via text messages, they probably already would. I have a sense that following any acquisition, WhatsApp might see a big decline in user numbers – especially if the new owner were to impose ads as a monetization scheme.Messaging has always been a difficult service to figure out. Users are confronted with closed, competing networks and have to decide which services they need to subscribe to so they can communicate with the most friends and family. Unified messaging clients are out there, but none will take care of every service. The loyalty to a given apps seems to always depend more on how many contacts are in-network than features of the app itself, especially when cost is taken out of the equation.WhatsApp seems to be enjoying its success for now, but how will it fare when the Next Big Thing comes along to capture the fickle attentions of messaging users or the user’s friends? The Rise and Rise of Mobile Payment Technologylast_img read more

How digital transformation starts with the customer experience

first_imgTags:#custoemr experience#featured#Hostelworld#Internet of Things#IoT#T-Mobile#top Ronald van Loon Follow the Puck Related Posts Small Business Cybersecurity Threats and How to…center_img I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key takeaway of the entire session was that customer experience is the beginning and the core of digital transformations – it is where it all begins.T-Mobile and Hostelworld are completely different companies, but what kind of connects them is the fact that they both focused on customer experience when transforming their companies.So why is customer experience the key to it all? Because it links organizations to customers at an emotional and physiological level.The story of HostelworldHostelworld is now a leading hostel booking platform. Three years ago, it was set up as just a booking engine, as a transactional business. Today, the company accompanies their customers throughout the entire trip. Hostelworld operates globally, with most of the customers based in North America, whereas 30% to 35% come from Europe.What fueled their growth? They went beyond booking, and helped their customers out in each and every way so that they get the best offers around, and can enjoy invitations and group tours during the trip. Almost 50% of their bookers use the app when they are travelling, and 90% of these people say the app made their trip so much more fun.So what did Hostelworld do differently? They tapped into the emotions of their customers, and offered them the experiences they were looking for. Yes, a lot of internal changes were required, but it was worth it. They had to work on their business goals, operating principles, and the team they had. Additionally, they had to divide the budget appropriately between marketing and tech.T-Mobile’s journeyDrake shared the journey of T-Mobile. When Drake joined T-Mobile, the company was doing well in terms of customer acquisition, but they weren’t living up to its potential. Only 35% of all acquisitions were made on the digital channel, and so Drake’s task was to raise the bar.T-Mobile had to radically transform their business, giving the IT team enough breathing space to platform their legacy. They decided to go forward with multi technology platforms, taking a radically different approach to customer experience, but they had to bring about a lot of changes. They understood their audience, and figured out ways to interact with them over various channels, while reinventing and customizing their product offerings.T-Mobile has seen surprising results, and doubled their subscriber base since they stepped into the race. They completely redesigned themselves using the Adobe Marketing Cloud. Using personalized content, they reduced clicks by 60%, and drove higher engagement levels. From a technical perspective, they redeveloped their mobile app in order to provide a better service. A new feature called asynchronous messaging was introduced, which allows users to strike up a conversation with customer services.Drake advised that it is important to think about what kind of business you are in, and then invest in both the current day and future. Plus, there should be a balance between the commitment made to the shareholders and then ensuring that commitments RE met for the next few years.So what does this boil down to?Experiences impact the way in which people feel and respond. But businesses must provide rich and immersive experiences that go deeper than redesigning and managing interactions. Experience is more about building, and then nurturing an emotional connection with your audience – so that they completely connect to your brand.Your business may not have begun to transform digitally, but sooner or later, you’ll have to take the step. And if you don’t, you’ll be eaten up by the competition- that is what it gets down to.Stay updated with what’s going in the digital world with Ronald van Loon, Top Ten Global Influencer for Big Data, the Internet of Things (IoT), and Predictive Analytics on LinkedIn and Twitter. Internet of Things Makes it Easier to Steal You… Why IoT Apps are Eating Device Interfaceslast_img read more

How to Create Animated Banners in After Effects

first_imgYou’ve seen this motion design element everywhere, now learn how to create it for yourself. Check out our video tutorial for animating banners in After Effects.An animated banner is a great way to bring attention to your titles or elements in your videos. In the following After Effects tutorial I’ll demonstrate an EASY way to have a banner animate around any element in your video project.We create this animated design using only shape layers and a bit of keyframing. The process utilizes After Effects fundamentals, so it’s easily accomplished regardless of your AE expertise. We’ll finish out the tutorial with a few subtle touches like shadows and a simple ‘loop’ expression.Try experimenting with all sorts of elements for the banner to swirl around – maybe an infographic, video frame or still image. You could also apply a simple ‘swipe on’ to any of these elements to give it a cool custom reveal.How will you use this After Effects banner technique? Share your thoughts and suggestions in the comments below!last_img read more

Amazon backs entrepreneurs to form new package delivery service

first_img Sasha Foo 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsAmazon wants to create some new opportunities for business owners.In response to the exploding e-commerce industry and the need to bring those parcels and packages more quickly to customers, Amazon is encouraging aspiring entrepreneurs to deliver packages for Amazon Prime.Here’s how it works: with an initial investment of at least $10,000, an individual can lease five Amazon brand vans. The business onwer will be plugged into Amazon’s software which will determine where the drivers should go.With the support and backing of the online retailer, the business owners will qualify for lower rates on insurance and fuel. According to Amazon, an owner will be able to make as much as $300,000 a year in profits by operating a full-sized fleet of 40 vans and managing 100 employees.Developing an army of independent delivery partners will benefit Amazon in covering the so-called “last mile” in its delivery system, which is the final leg between the shipping center and the customer’s doorstep.Currently, third party operators such as FedEx, United Parcel Service and the United States Postal Service handle most of the last mile logistics.By shifting that function to hundreds of these new small businesses, Amazon gains greater control over the delivery process and the customer experience while avoiding the added tasks of operating the vehicles and managing employees.Steven Osinski, who teaches marketing at San Diego State’s School of Business said the end result is giving Amazon more influence. “I think Amazon’s ultimate goal is to control the air, the trucking as well as the last mile,” Osinski said.The marketing expert said the delivery business is also a good opportunity for the motivated entrepreneur. “I think it’s people who basically have been in some level of business and they finally want to have the experience of starting their own business. The economy in America is thankfully, doing well right now for many people and as a result, I think a lot of people are saying ‘I want my fair share of that.’ This is an opportunity and having Amazon backing you up increases your chances pretty significantly,” Osinski said.President Trump has been critical of Amazon’s use of the U.S. Postal Service, saying the Postal Service is losing money at taxpayers’ expense by being used so intensively by Amazon.The Postal Service said its contract with Amazon does in fact, cover its costs. However, those claims may be take on less signficance as Amazon moves forward with the formation of hundreds of private delivery services.If you are interested in learning more about the business opportunity, there is information on Amazon’s website: https://logistics.amazon.com/ June 28, 2018 Sasha Foo, Amazon backs entrepreneurs to form new package delivery service Posted: June 28, 2018 Categories: Local San Diego News, Trending FacebookTwitterlast_img read more