Beginning Friday, July 21, fans of Umphrey’s McGee and Lettuce can now experience content from both bands in VR environments thanks to social music VR platform Endless Riff. Endless Riff is a virtual reality platform that provides new ways for fans to experience live, recorded, and self-captured music together. A “virtual music festival,” Endless Riff allows music lovers to consume, communicate, and bond over live performances, archived concerts, and exclusive “b-roll” content within existing, former, or new virtual venues. Using networked VR tools, the platform offers content across a broad variety of capture technologies including 2D, 3D, and 360-degree video.After signing in to the Endless Riff platform via an Oculus Rift headset, users will be able to watch an exclusive band-curated Umphrey’s McGee “umVR” video playlist and Lettuce’s “funkumentary” Let Us Play in immersive, social 3D environments, where they can interact with their friends and fellow fans in real time.“Enjoying music is always more fun with friends, and that’s especially true for artists like Umphrey’s McGee and Lettuce, who have hardcore fan bases traveling all over the world to see them live,” said Mark Iannarelli, CEO of Endless Riff, in a press release. “With the Endless Riff VR platform, we can offer Lettuce and Umphrey’s fans a brand new twist on that experience in which friends, family, and other music fans can join together no matter where they are, providing invaluable opportunities to connect and share their love of the music.”The 16-song “umVR” playlist features versions of Umphrey’s favorites hand-selected by the band including “Puppet String,” “All In Time,” and “Booth Love,” as well as unique covers and a handful of the humorous videos that have become synonymous with UM over the years.“Umphrey’s McGee has always tried to be on the frontline of new technology relating to music, such as the interactive UMBowl and S2 events where fans texted directions to the band mid-performance,” Kevin Browning, Manager of Umphrey’s McGee, said. “There are so many new possibilities with VR and music, and given how dedicated and community-driven the Umphrey’s fanbase is, letting fans experience the band’s favorite collection of videos together in a virtual setting was a no-brainer.”Filmed over a 6-month period, Let Us Play documents Lettuce’s intense touring schedule and the creation of their 2015 album, Crush. Footage from live sets, recording sessions, interviews, and candid scenes from the road are all included in the 45-minute film, providing a well-rounded portrait of the band, their life, and what it takes to write, record, and promote a top-notch funk album.“One of the main lessons I took away from my six months with Lettuce is that this band and their music are really all about community,” said Let Us Play director Jay Sansone of Human Being Media. “That’s why this film is a perfect fit for Endless Riff’s VR platform, which will amplify that feeling with its virtual movie theater. I’m excited that fans of my film can now experience it in a new way, and hope it will further enhance their understanding of and appreciation for this band.”Watch the trailer below, and view the whole thing here!Endless Riff is currently available in open beta in the Oculus Rift store, where users can watch curated playlists with friends (via life-like avatars) within the interactive app. The company plans to offer a variety of branded content experiences along with the virtualization of cherished music venues from across the globe, beginning with New York City’s Rockwood Music Hall this spring.Endless Riff will be available on additional devices later in 2017. For more information, please visit the website.