Group Buying compliments hoteliers EZYield

first_imgHoteliers and the hotel industry can benefit from new distribution channels offered by the ever growing Group Buying sector, according to Asia Pacific and Middle East managing director Kevin Looney.Speaking to e-Travel Blackboard the company’s head explained that rather than seeing online agencies as a threat, hoteliers can benefit from distributing their product on Group Buying sites and increasing awareness of their brand’s offerings.He said the two sectors “compliment” each other when utilised correctly and can create major opportunity for both to build and attract new business through last minute bookings.“There’s always an opportunity for a hotel to do a flash sale or participate in Group Buying,” Mr Looney said.“It needs to be done strategically but ultimately Group Buying is a compliment of the hotel distribution channels.”Other forms of increasing revenue and efficiency Mr Looney said would be for to reduce touch points available to their reservation staff.Utilising products including EZYield’s ‘Hospitality Suite’, hoteliers can boost profits while cutting back on human caused errors.“Often hotels realise that to really help optimise efficiency and reducing errors you need to automate through having good technology as opposed to throwing human resources in,” he explained.“Good technology helps reduce errors while increasing accuracy of bookings.”Earlier this month EZYield was acquired by global provider of revenue generating solutions for hoteliers, TravelClick.While continuing to stand as a separate solutions platform, the company’s product will “over time” integrate into TravelClick’s iHotelier central reservation systems.Click here for more information on the acquirement. Source = e-Travel Blackboard: N.Jlast_img

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